The partnership will kick off in 2025, with the very first “Voltaren City2Surf” on Sunday August 10, which will see tens of thousands of runners and walkers hit the pavement in Sydney to embrace the joy of movement and raise funds for charity.

Voltaren is a product developed by Haleon, a world leading consumer health company, who are also known for leading pain relief brands such as Panadol and Advil. Voltaren Pain Relief Gel is topically applied to provide targeted pain relief and reduce inflammation or swelling, to help get you moving sooner*.

Nagraj Iyer, Marketing Director at Haleon Australia and New Zealand, says the company is delighted with the association as it is a perfect fit for the brand and aligned with our brand purpose to get Aussies back into the activities and movements they love.

"Voltaren is passionate about supporting Australians in rediscovering the joy of movement and nothing encapsulates that better than the energy, camaraderie, community spirit and 'feel good’ atmosphere of the world's biggest fun run," said Iyer.

"We know that Voltaren plays an important role in supporting runners, walkers and active people manage their muscle pains, sprains, strains and sports injuries to help maintain their movement and reach their goals, so a partnership with City2Surf makes a lot of sense for us,"

"Our team is really looking forward to race day. We've got some great plans in place to make the most of the event and support all the runners and walkers with their post run aches and pains.”

The 2025 Voltaren City2Surf, will mark the race’s 55th year and the team is hopeful to build on their success with another recording breaking event.

Michelle Pepper, Managing Director of Oceania for The IRONMAN Group, organisers of the City2Surf, welcomed the Voltaren team to this iconic Australian running event.

"We're excited to enter into a three-year partnership with Voltaren. At its core, the City2Surf is about having fun and moving your body your way, all while supporting causes that are important to you. We feel that aligns well with the Voltaren’s mission to support meaningful connections through movement,” said Pepper.

“Over the last 55 years the City2Surf has grown from a local running race with just over 2,000 entries into the world's largest fun run, and we’re excited to continue building on our success in 2025 with the Voltaren City2Surf”.

The partnership was facilitated by Publicis Sport & Entertainment with campaign strategy by PubLeOne, execution by The Conversion Group and PR by Palin Communications.

About Haleon

Haleon (LSE / NYSE: HLN) is a global leader in consumer health, with a purpose to deliver better everyday health with humanity. Haleon’s product portfolio spans five major categories - Oral Health, Pain Relief, Respiratory Health, Digestive Health and Other, and Vitamins, Minerals and Supplements (VMS). Its long-standing brands are built on trusted science, innovation and deep human understanding. For more information, please visit www.haleon.com.

About The IRONMAN Group

The IRONMAN Group is the world’s largest operator of participation sports with a portfolio of brands, events, media, partners, merchandise, and digital platforms operating in over 50 countries worldwide. A global portfolio consisting of hundreds of events includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, IRONKIDS®, premier running events including the Rock ‘n’ Roll® Running Series, the Standard Chartered Singapore Marathon™ and City2Surf®, the UTMB® World Series of trail running, the Epic Series™ of mountain biking including the Absa Cape Epic®, and a collection of road cycling and other multisport races. Since the inception of the iconic IRONMAN® brand and its first event in 1978, millions of athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. From its beginnings as a single race among friends in Hawai’i, The IRONMAN Group has become a global sensation and collection of high-growth lifestyle brands that inspire people to unlock their potential in life. For more information, visit www.ironman.com/about-ironman-group.

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